Heavy oversupply of container vessels continues
to impact freight rates negatively. The vessel
supply demand imbalance will continue well into
2014. The carrying capacity of new buildings on
the pipeline is ever-increasing, setting the stage
for intensification of competition among the carriers
on the Asia-Europe trade.
It is an imperative that we proactively respond
to customer needs and deliver world class service
standards in order to remain competitive. The
rotation of the Managing Directors across our
business units in March aligned the skills and
experience of the individuals to the priorities
of the business units. Following this, the cross-BU
operations skill community was immediately invited
to Taicang business unit to conduct a review.
A number of quick wins were effected thereafter
and further improvement plans have been stipulated.
ˇ§New Horizonˇ¨ project has been launched as
one of the major initiatives, whereby Hong Kong
and Da Chan Bay business units review operational
processes and then implement a new terminal
operating system to substantially improve productivity,
service delivery and margins. In addition, there
is a Business Plan to strengthen customer service
as well as carry out an end-to-end review of
customer needs and interactions.
Our concerted efforts across business units
and functions were best reflected in our successful
acquisition of new customers and shipping services
at Da Chan Bay business unit around August this
year. It has been a highly complicated process
in the negotiation with our customer shipping
lines and their alliance members. We should
all be gratified by our success and teamwork
in this round of business acquisition while
we continue moving ahead.
The Business Plans for 2013 have been finalized,
with quite a lot of work having already started.
We are consolidating our strengths and continuing
with our foundation work so that when the timing
is right, we will be off and running at full
sail. Our work on designing business development
capability for opportunities beyond our traditional
market in China continues.
While we are very focused on growing our business
for all BUs, we also continue to deliver our
corporate social responsibility. As I am writing
this message, here comes the good news of our
successfully passing the audit for our renewal
of ISO14001 EMS certificate, earning high commendation
from the auditors. Our Modern Volunteer Force
has been actively participating in social services
with activities lined up every month. Our partnership
with Cotton Spinners Association Secondary School
on Project WeCan continues to flourish. I am
as proud as you all to be part of this caring
team!
While the medium-term outlook remains challenging,
I am confident that we can collectively address
these challenges proactively and in a culture
that is supportive of each other and our overall
goals.
Sean A. Kelly