We have developed an overall line of thought that everything we do must have a purpose to achieve our aim of being the ideal partner of choice for our customers.

Implementing this strategy includes many initiatives and requires the involvement of all concerned - staff, partners and customers - in our service development and communications.

We believe that employee development contributes to organizational effectiveness and fosters essential culture changes. Our customer-focused employee culture is a key factor in differentiating our service from that of our competitors. Satisfaction surveys and other customer-focused initiatives give us feedback on our products and services and point us in the direction our customers feel we should take, helping us to fulfill their ever-changing needs.

Another vital aspect of our success is our logistics development strategy with its wide range of logistics initiatives. These have enabled us to lead the industry with improvements in efficiency and productivity, and will help us to be better prepared as an industry for the unforeseen challenges that lie ahead.