We have developed an overall
line of thought that everything we do must have
a purpose to achieve our aim of being the ideal
partner of choice for our customers.
Implementing this strategy
includes many initiatives and requires the involvement
of all concerned - staff, partners and customers
- in our service development and communications.
We believe that employee development
contributes to organizational effectiveness and
fosters essential culture changes. Our customer-focused
employee culture is a key factor in differentiating
our service from that of our competitors. Satisfaction
surveys and other customer-focused initiatives
give us feedback on our products and services
and point us in the direction our customers feel
we should take, helping us to fulfill their ever-changing
Another vital aspect of our
success is our logistics development strategy
with its wide range of logistics initiatives.
These have enabled us to lead the industry with
improvements in efficiency and productivity, and
will help us to be better prepared as an industry
for the unforeseen challenges that lie ahead.